Kevin has spent 30 years in health & beauty as a medical physicist, project engineer and patent counsel across the UK, Germany, USA and China, helping launch many great products during that time. UPGRAD’D Labs was born from the realisation that so much more could be done to solve people’s needs by focusing on the customer journey, rather than products alone.

When we develop our products, we always start at the customer and work backwards (rather than developing technology and trying to make it fit the customer). This makes our products directly relevant to customers who buy them – in essence, for any given skin challenge someone is faced with they are the poster person for that solution.

In skincare we’re always told to ‘patch test first’, but other manufacturers fail to provide kits, meaning customers have to open the product to patch test. If a reaction occurs, the opened product can’t always be returned. This creates waste and frustration. Our patch test promise allows users to try a small sample on their skin before opening the full product.

We create products for our customer’s journey - we don’t just sell-and-forget bottles in boxes. Each pack allows for patch testing, product use and refill, recycling or return for re-use. We make it easier for users to ‘do the right thing’ - for their skin and the planet.

At UPGRAD'D® Labs, we want to help build a more empowered world. Happiness doesn't start and stop at the skin barrier, and neither our responsibilities. We stand and support the LGBTQIA+ community. We support and supported the Trans Community and Trans Charities, like Mermaids, and equally we believe that everyone, without exception should have the opportunity to live the life they want and deserve. We continue to support the LGBTQIA+ community, both now and forever! 

Our innovative skintech improves the customer journey. By combining light and sound, Regenesis enhances the effects of our anti aging serums. To achieve great skin, we integrate tech, skincare and nutrition, because our skin is part of the mind-gut-skin axis. Patents filed: GB2112672.7 for skin condition diagnosis and treatment, GB2117181.4 for Thermobioactive treatment apparatus.