Kevin Herbert

Founder, CEO
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Kevin Herbert is CEO of Upgrad’d Laboratories, bringing over 30 years’ experience in product development, intellectual property, and business leadership. Starting in medical product design, he created pioneering devices such as home-use laser and IPL hair removal systems, holding multiple patents. Moving into intellectual property, he managed global portfolios for The Dezac Group, Zimmer Biomet, and later founded his consultancy, Certainty IP, helping Fortune 500s and SMEs protect and commercialise innovations. Throughout his career, however, his greatest passion has been developing exciting and innovative skincare products that push the boundaries of science and beauty. At Upgrad’d, he combines scientific innovation with sustainability, overseeing everything from laboratory formulation to UK manufacturing. Fluent in Chinese and Spanish, with a background in physics, law, and IP, Herbert is known for blending technical expertise, legal strategy, and entrepreneurial vision to create lasting business value.

Dr. Ed Jones

Development Chemist
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Dr Edward Jones is a neuroscientist and cosmetic scientist with a strong academic foundation, holding a PhD in Neuroscience, an MRes in Integrative Biology, and a first-class degree in Biomedical Sciences from the University of Manchester. He co-founded the CBD brand Dr Ed and served as Scientific Director at The CBD Group, helping place products in major UK retailers from Selfridges to Harrods. In 2024 he founded Tyr Formulations, where he develops bespoke skincare and personal care formulas and provides technical consultancy to emerging and established brands. He also serves as Chief Scientist at Upgrad’d Laboratories, working closely with leadership to create innovative, safe, and commercially successful formulations. A full member of the Society of Cosmetic Scientists, Ed has experience spanning advanced laboratory work, nootropic supplement innovation, and cosmetic product development, with published studies across neuroscience and biomedical sciences. He is recognised for combining scientific rigour with creative formulation expertise to advance consumer health and beauty.

Dr. Charlie Easmon

Medical Doctor
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Dr Charlie Easmon is a highly qualified physician and global health leader, holding an MBBS, MRCP, MSc in Public Health, plus diplomas in Tropical Medicine, Occupational Medicine, Public Health, and Travel Health. Trained at St George’s, London, he began his career with an elective in Ghana and has since worked with MERLIN, Save the Children, Raleigh International, and ECHO across regions from Rwanda to Armenia. Founder and Medical Director of Global Health Action Strategies & Solutions, and former President of the International Association of Physicians for the Overseas Services, he is a recognised authority in travel and occupational health. Charlie has advised the UK Foreign Office, collaborated worldwide from Kurdistan to Indonesia, and delivered a TEDx talk on global health. At YEHS, his work has enhanced health and productivity across diverse settings, supporting businesses, schools, and individuals to foster healthier environments. Alongside his global health work, he has a deep interest in skin health and its role in overall wellbeing, bringing medical insight to the science of skincare. Honoured for innovation and excellence, he continues to champion workplace mental health and international medical collaboration.