Our Story
Our founder, Kevin Herbert, starts the company.
Kevin has spent 30 years in health & beauty as a medical physicist, project engineer and patent counsel across the UK, Germany, USA and China, helping launch many great products during that time. UPGRAD’D Labs was born from the realisation that so much more could be done to solve people’s needs by focusing on the customer journey, rather than products alone.
2017
We introduced our first product, which was also a world first - a blue light acne routine which combined phototherapy with skincare and nutrition
When we develop our products, we always start at the customer and work backwards (rather than developing technology and trying to make it fit the customer). This makes our products directly relevant to customers who buy them – in essence, for any given skin challenge someone is faced with they are the poster person for that solution.
2018
We moved our operation from our founder's kitchen to our first ever HQ in the grounds of a Tudor mansion once frequented by Henry VIII
2018
We included patch test kits with all our products so that every customer could try our products and return them for free if their skin wasn't happy
In skincare we’re always told to ‘patch test first’, but other manufacturers fail to provide kits, meaning customers have to open the product to patch test. If a reaction occurs, the opened product can’t always be returned. This creates waste and frustration. Our patch test promise allows users to try a small sample on their skin before opening the full product.
2019
We updated our packaging to ensure every product is either refillable, recyclable or returnable.
We create products for our customer’s journey - we don’t just sell-and-forget bottles in boxes. Each pack allows for patch testing, product use and refill, recycling or return for re-use. We make it easier for users to ‘do the right thing’ - for their skin and the planet.
2020
Embracing Diversity: Our Stand with LGBTQIA+
At UPGRAD'D® Labs, we want to help build a more empowered world. Happiness doesn't start and stop at the skin barrier, and neither our responsibilities. We stand and support the LGBTQIA+ community. We support and supported the Trans Community and Trans Charities, like Mermaids, and equally we believe that everyone, without exception should have the opportunity to live the life they want and deserve. We continue to support the LGBTQIA+ community, both now and forever!
2020
We introduced Regenesis, another world first which combined red light anti-ageing which acoustic wave treatments, alongside skincare and nutrition
Our innovative skintech improves the customer journey. By combining light and sound, Regenesis enhances the effects of our anti aging serums. To achieve great skin, we integrate tech, skincare and nutrition, because our skin is part of the mind-gut-skin axis. Patents filed: GB2112672.7 for skin condition diagnosis and treatment, GB2117181.4 for Thermobioactive treatment apparatus.
2021
We moved out of our Tudor mansion into our modern purpose built laboratory
2022
We expanded our team to include formulation chemists and product designers to help us accelerate our innovations to market
2022
We partnered with Ecologi to help accelerate global climate action
2022
We diversified our business and started manufacturing our technologies for other brands.
In 2024, expect numerous new products, especially in phototherapy (red light treatment). Our team pioneers groundbreaking electrical and skincare products that you'll love. Patent filed: GB2203281.7 for Skin treatment apparatus.
2022
We changed our name from 28 Day Skin to UPGRAD'D Labs to reflect how our business was evolving.
2023
We expanded our team again!
2023
We started along the long road towards B-Corp certification
2023
We introduced Photology - the world's first Photoactive Skincare
We filed Patent GB2311176.8 A method for treating a skin condition using a photoactive compound
2023