Our Forever Impact

1. Honesty

We believe everyone deserves to have happy skin.

We do not believe in Green or Clean Beauty hype. Our formulators and nutritionists choose ingredients based on their effectiveness, not on whether they are synthetic, natural, green or allegedly clean.

We do not avoid ingredients because they sound scientific and do not include ingredients because they are popular.

Every formulation is made in our state-of-art laboratory at our Cotswolds HQ.

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2. Responsibility

We have great ambitions. We want to show the world that you can build a successful business that cares about more than just profit. That means looking after people and the planet as much as we look after our bottom line, and leaving things better than we find them.

We are an accredited Living Wage Employer
We use carbon neutral sugar cane derived mailing bags, compostable packaging and our box recycling plan allows all our customers to return their packaging to us for free
When selecting materials to make our products we look at the actual environmental impact rather than the perceived one – some glass is more impactful than plastic
We never ever test on animals and stand with PETA and The Vegan Society.
We believe in reuse, recycle and repurpose.

3. Innovation

Innovation is the difference between a leader and a follower. Everything we offer is developed by our team in our cutting-edge, in-house laboratory, where science meets boundless creativity. Everything we do is science lead and backed by robust research.

In 2019, we introduced in-product patch testing. Until 2024 we are the only skincare brand to provide all its customers with free access to patch tests.
We introduced refillable pouches before they were a thing, allowing individuals to reuse, recycle, and repurpose their previously purchased bottles.
We introduced braille onto our packaging as we believe skincare should be accessible for everyone.

HOW DO WE MEASURE OUR COMMITMENT?

At UPGRAD’D® Labs, we aim for you to grasp the beneficial effects you're contributing to your skin, the environment, and society every time you make a purchase. This is made possible through our utilisation of Provenance®, a software that consolidates ethical data into easily understandable Proof Points, ensuring the credibility of our assertions, thus enabling you to shop with assurance.

You can access our sustainability credentials on the Provenance Beauty Directory, where you can explore UPGRAD’D® Labs comprehensive sustainability profile.